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On the First of January 2020, Italy launched an online marketplace for halal products, called deenary.com, as the first-ever online marketplace for European Muslims. Deenary offers both, Muslim consumers and retailers in the region, halal oriented services and products. ANSA, the fifth-biggest press agency in the world, already called deenary.com ‘the Amazon of Muslims’, and the main Italian financial newspaper, il Sole 24 Ore, entitled ‘The challenge to Amazon with the Halal product marketplace starts from Bologna’.

The online store, which is modeled on the business structure deployed by Amazon, is entirely targeted at European halal consumers and promoted by Meem Communication, a Milan-based halal market consultancy.

The new platform has a vision to bring global halal products trade at one single online marketplace where sales and purchases of all halal products are done with one single click.

“We aim to be the main partner for halal industry in Europe, as we are already building a strong network between the stakeholders in the region. Deenary will be the online vehicle to address an ever-growing Muslim population in the continent, which now counts over 30 million citizens”.